All posts by Lynda Lippin

Lynda Lippin is an award-winning NYC-based Certified Pilates Teacher with 25 years experience, an ACE Certified Personal Trainer who specializes in TRX® and Kettlebell training, and a Usui Reiki Master. Lynda's teaching style, which is described as "nurturing yet demanding," allows her clients, such as journalist Natalie Livingstone and designer Donna Karan, to overcome basic issues of poor posture, poor alignment, stiffness, injury, and back or neck pain. Lynda Lippin's clients end up stronger, taller, more flexible, and thinner with many fewer aches and pains. Livingstone says, "Lynda is the only personal trainer I have worked with who combines hard-core cardio, super-toning but not bulking weight circuits and expert pilates. Her results speak for themselves...." Contact Lynda Lippin to schedule a session or for more information.

My Definition of Classical Pilates

What is Classical Pilates? How is it different from Contemporary Pilates? Here is my definition of Classical Pilates…

Before I give you my definition, I would like to put out a bit of my history as a Pilates teacher and practitioner. Those of you who have worked with me at varying points in my Pilates teaching career may not have a sense of all that informs my current definition, so here we go.

I started taking Pilates in 1986 at SUNY Purchase (I was VP of finance for Student Government and we were funding the studio) under my colleagues Steve Giordano and Nancy Allison, who were trained by Romana Kryzanowska. Romana would visit on occasion, and Steve trained us to know the order of the exercises and the transitions/flow, so that we could impress her when she came. I would also make trips into the city to take sessions with her and the other full-on classical teachers.

In 1988 I moved to Philadelphia to enter a PhD program in Philosophy at Temple U, with a full graduate assistantship. In 1989 I saw an ad in the City Paper – “PT exercise instructors wanted. Pilates background preferred.” I was the only applicant who had done Pilates! And so I started working alongside Master Teacher Karen H. Carlson, who trained primarily with Pilates elder Mary Bowen.

In 1992 Karen and I both became founding members of the Institute for the Pilates Method (now PhysicalMind), under Pilates elder Eve Gentry (but then informed by all of the living elders). Eve and Michelle Larson certified me to teach in 1993. In 2000 I became a teacher trainer for PhysicalMind.

After owning award-winning studios and  teaching at Parrot Cay in Turks and Caicos, I have come full circle. Thirty years after taking my first Pilates class at Purchase, I am now back in NYC as a Master Teacher and Lead Teacher Trainer at Real Pilates in Tribeca, a leading Classical Pilates studio.

That said, here is my definition of Classical Pilates:

I define classical Pilates as teaching that is closest to the system as created and taught by Joseph Pilates. I teach with a contemporary understanding of biomechanics, but I teach Mr. Pilates’ exercises in the order he prescribed and prefer at this point to teach on Gratz. Do I modify as needed or leave out exercises that may not be appropriate? Indeed I do! Do I teach on Peak, Stott, and Balanced Body? Yes! But still with the goal of offering as close to a good, old school Pilates workout as I can. His work stands up.

So there you go! I would love to hear your definitions and your thoughts.

Review – Buddha’s Herbs Herbal Tea Sampler

Buddha’s Herbs Herbal Tea Sampler is a wonderful selection of quality, organic herbal tea blends.

5 out of 5 Stars!

If you have been reading this blog for a while, you know that I am a huge fan of Buddha’s Herbs. They are a locally owned NYC company that really cares about quality.

They recently sent me a holiday gift box of their Buddha’s Herbs Premium Tea Signature Herbal Tea Sampler – 6 Flavor Tea Gift Set – 60 Count Tea Bags, which includes both caffeinated and purely herbal blends, suitable for any time of day. It was a surprise gift that I am happy to have received, since I had not tried their teas.

The box includes Buddha’s Herbs three most popular herbal blends, Green Tea with Herbs, Wings Green Tea and St. John’s Wort Teas, as well as some of my favorites – Harmony of Sunset (rowan, honey bush, vanilla, and soothing lemon balm with rooibos), Buddha’s Nomination, and Lagoon Breeze.

All ingredients in this tea gift box meet the EU Pharmacpoeia (Ph Eur) quality requirements – Certified for GMP, ISO 22000 and HACCP. And the packaging is completely eco-friendly.

I have been home sick for 4 days, and these teas have been a comfort. The Wings blend of green tea with ginger and cardamom helps soothe my throat from all the coughing, and Harmony of Sunset helps me get to sleep at night.

As usual, well done Buddha’s Herbs! Now I am hooked on another product. Buddha’s Herbs Premium Tea Signature Herbal Tea Sampler – 6 Flavor Tea Gift Set – 60 Count Tea Bags.

How to Charge for Pilates – Sessions, Packages, Monthly

How to Charge for Pilates for Teachers and Studios – Sessions, Packages, Monthly? A guide…

Once you decide how much to charge, based on the simple calculations in my Pricing Pilates post, then you need to decide how to charge for pilates.

1. Per session or package.

Historically, Pilates teachers and studios charge either by the session or in a discounted package. If you do this, you must be sure that the package price is what you need to earn.

For example, I charge $160 per session, or $1440 for ten. Most of my clients buy ten, since the savings is significant. Sessions are pre-paid and it easy to charge for late cancels and no shows.

The downside is that if people go away or are less frequent, you will wait longer for the next payment, which can be a budgeting problem.

Some studios and teachers offer 5 session, 10 session, and 20 session packages. I just need to keep things simple for myself.

2. Per month.

I am strongly considering a shift to monthly billing for steadier income. This model can be a bit more complex at the beginning, but I think the benefits can outweigh the extra work.

Under the monthly model I would charge each client monthly for a certain number of sessions. Those sessions will not “roll over” – if they are not used they are gone. Any additional sessions over the minimum will be charge at the end of each month. Paypal, as well as other processors, will handle auto-billing.

So, for my clients who come in 2-3 times per week (8-12 sessions per month), I would charge them monthly for 6 sessions (at my current lowest price that would be $864). At the end of each month charge for any extras.

For a client who comes once per week, I would set up an auto-bill for 3 sessions per month.

My commitment will be to ensure the client gets the minimum sessions in a month, even if some are by video chat.

The down-side to auto-billing is you will pay some processing fees to the bank or service. However, the steady income that comes whether your client is there or not may make the 2-3% loss worth it. I do know some teachers who charge their clients the extra percentage for the convenience of using a card, so that is also an option.

Do you use one or more of these methods? Do you have a billing method outside of these examples? I would love to hear about it!

A Pilates Teacher’s Guide to Raising Prices

Here is the Pilates Teacher’s Guide to Raising Prices in 2015.

In the wake of my last two blog posts, which have started some interesting and contentious discussions in the pilates teaching community, several pilates teachers have asked for some guidance in raising their rates in 2015.

Note that I am not suggesting that you have to, or should, raise your prices. But if you feel you need to, here are some ideas.

First, let me back up to my post on pricing. In that post I recommend that you look at some simple math before setting prices. The equation is:

I want to make X amount of money per year and would prefer to work Y number of hours per week, so I will need to make Z amount of money per hour/day/month.

In my example, if you want to make $120,000 per year and only work 20 hours per week, you will need to make $125/hour. Note that I don’t say you should charge that, but that is the math.

It is my view that if we as Pilates teachers are not earning enough to thrive, then it will effect our teaching. We will be worried, possibly resentful at teaching a lot and still struggling, and it will bleed into our client interactions. This has happened to me and to my colleagues, which led to this raising prices discussion.

Now, if you didn’t make that simple math calculation before you set your prices, or you did but it’s been a few years and the numbers are different, you may need to raise your prices.

Do not raise prices without doing the math first! And make sure that your discounted packages cover your costs.

But how can you raise your prices without upsetting and possibly losing your existing people?

1. Raise prices on new clients first.

The first inroad you can make is to raise prices on new pilates clients, while allowing existing clients to stay at their current rate for a limited period. When I raised my rates last year, I started by charging new clients more for a month. So I notified people that new rates were going to be happening on 8/1. The new rates went into effect for new folks on 9/1, but current people had until 10/1. This made my current clients feel loved.

2. Offer a few packages at current prices to current clients.

The next step is to let your current clients know that even though your pilates prices will increase, they can purchase a few packages at the current price. In my practice, I offered current clients the ability to buy up to 30 sessions at current prices. This gave me a little extra cash and I didn’t lose money, because it was not a sale. And my current clients still felt loved!

3. You may lose a few clients, but you will gain others.

I was lucky enough to only lose one client in my increase, but she was going through financial hardship anyway and would have stopped. Note that I did offer her a lower price, and this was her response,

“I will not bargain with you because you are too good and there are plenty of lower-priced teachers that are fine for me now. I feel lucky and spoiled to have had you for as long as I did. You are by far the best Pilates teacher I have ever been to.”

I couldn’t argue with that. I just said Thank You. And she still refers people to me!

[For more on why my clients feel like this, please see my post on serving your niche.]

At the end of the day, costs go up every year for all of us. Insurance, rent, groceries, taxes, and even public transportation go up. We need to pay our bills, have a little fun, save some money for fun and retirement, and thrive as Pilates teachers.

I am able to see some clients at a greatly reduced rate without worry or resentment, because the majority of them pay my full price. And I don’t have to work like a Pilates automaton anymore, so I can have a life outside of the studio.

So take the leap! If you know your prices are too low to meet your needs, raise them! Just make sure your level of service and care matches your price.

Happy new year!

Pilates Pricing – Are You Charging Enough?

The issue of Pilates pricing comes up often. How do you decide what to charge? How do you raise your prices? Read on for some suggestions.

I think that one of the biggest hurdles we face as we start and expand our Pilates personal training businesses is how much to charge.

Most Pilates pricing seems to be done haphazardly, based on some combination of market research into what everybody else charges, along with our personal opinions about how much we think people would be willing to pay.

Interestingly enough, we rarely take a look at what we want to make, as employees, contractors, or owners. This is why Pilates teachers are still making, on average, the same amount that they were when I left the US in 2005!

That’s right. Pilates pricing has stayed consistent for the last decade.

So, my first question for you is, “How much would you like to make in a year?”

Say the answer is $120,000.

My second question is, “How many clients do you want to see?”

If you see 10 clients, each one needs to use $12,000/year in your services. 20 clients? $6000 each. 30 clients? $4000 each.

Now it’s simple math!

If you want to train people 20 hours a week and make $120,000, then you need 10 clients who come twice a week and pay you $12,000/year ($125/hour).

If that seems high to you, remember that there are pockets of wealthy people everywhere who want to look and feel better – and you only need 10 of them!

Of course, you will need to ensure that they do look and feel better consistently. And you will need to do everything I discussed in yesterday’s post (be on time, clean, clear, client-focused, etc.).

Again, don’t decide Pilates pricing based on what you think people might pay. Decide based on what you want to earn and how many hours you are willing to work.

And be really, really good at what you do!

Next post will be on raising existing prices, so if you have any questions, please ask!

How Big Is Your Pilates Niche?

The size of your Pilates Niche (or Fitness, Yoga, Travel…) is less important than how you serve them.

I woke up this morning to a timely e-mail from one of my marketing gurus, Seth Godin. Today’s post is titled, “Is Your Niche Too Small?

There’s no such thing as a niche that’s too small if the people care enough.

If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.

You might not need a bigger niche. You might only need to produce more value for those you already serve.

How does this apply to your business?

Well, I will use myself as an example. My niche is people aged 35-65 who are affluent, lead stressful lives, and experience pain and/or dysfunction. I work with hedge fund managers with back pain and bad posture, women with diastasis after having children, and high powered attorneys with scoliosis who need to be as functional as possible.

Because I charge a lot, my clientele is limited to those who can afford me. And since that means they can afford just about anyone, what kind of value do I offer to my niche that keeps them doing Pilates with me?

  1. I am consistently on time and ready to work with my client.
  2. I maintain focus on my client during the entire session, starting with, “How is your body today? How can I help you today?” and ending with, “Happy to help.”
  3. I watch my clients move all hour, checking and correcting position so that he or she gets the most benefit from the exercises.
  4. I answer questions and explain why I am doing things a certain way, or in a certain order.
  5. I am more than happy to discuss what I am doing with medical professionals, so everyone can be comfortable and on the same page.
  6. I offer consistent and verifiable results! Less pain, better posture, smaller diastasis and hernia.
  7. Simply put, my clients FEEL BETTER and do better in life.

And really, if you can afford to, who wouldn’t pay for that?

Do you serve your Pilates niche this way?

Would you?

Some Winter Solstice Gifts for You

It’s the Winter Solstice and I have some great gifts for you!

50% off Pilates Audios

How about some portable Pilates classes for less than $5 each?

Take 50% off any or all of my Pilates Audios – approximately 30 minute workouts.

Basic Pilates Mat, Pilates for Neck Pain, Pilates for Back Pain, or Pilates with Ring & Roller.

Use code solstice2014 now thru 12/26/14.

$120 Pilates Privates (25% off – save up to $200)

From now thru 12/26/14 you can buy up to 5 privates with me at $120 each, saving $40 per session! Sessions can include kettlebells, TRX, and/or reiki in addition to pilates.

Offer is good for past, new, and current clients for in studio (Tribeca, Soho, Bryant Park) or Skype sessions. Sessions are 55 minutes and must be canceled within 24 hours to avoid full charge.

When you purchase I will receive an email from PayPal. I will contact you within 48 hours to schedule. Please leave a message in the customer comment box with best days, times, and which studio (or Skype) you prefer.

$20 off Soma Water

Soma Water filters are WQF certifed and made from sustainable materials. The carafe is beautiful. And they give back. Take $20 off your Soma order with code lynda20.