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Marketing 101 for Trainers, Episode 3 –  Elevate Yourself In Any Studio

Wednesday, June 25, 3:00 – 4:30pm
at
Alycea Ungaro’s Real Pilates
177 Duane Street
New York, NY 10038
212-477-6499
There are so many new Pilates teachers on the market right now that it is important to elevate yourself from the rest while still maintaining good teacher and studio relations.
How do you become a busy teacher in a crowded studio? How can you be a valuable team member while also promoting yourself?
Next Wednesday I will show you how to make yourself shine in any studio through social media, referrals, sharing, and setting a great example for others.
I will explain the importance of various social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram) and how to properly use them to help yourself and the studio(s) or gym(s) where you teach.
Sign up for Marketing 101 for Trainers Part 3. 90 minutes. $45.

Review: Weight Gurus Smartphone Connected Digital Scale

Disclosure: I got this product as part of an advertorial.

I have been looking for a scale that is simple and easy to use. A digital scale that will track my weight and hubby’s weight separately, track weight loss, and connect with my phone and/or tablet so I have an easy to track portablweight guru digital scale boxe record of my progress.

Of course, I also wanted an accurate scale that did not break the bank. With all the technology out there, I knew the scale of my dreams had to exist.

So I kept researching (also known as procrastinating).

And then, I received and invitation from Weight Gurus via Tomoson, a digital marketing company that connect brands with bloggers, asking me to review their Weight Gurus Smartphone Connected Digital Bathroom Scale with Large Backlit LCD and Weightless Technology. I chosweightguruscalee the black scale.

The Weight Gurus scale was easy to set up, only requiring that I pull a plastic strip from the battery case to get it started. It was easy to set up for two users, even with similar weights.

After you weigh yourself, the scale displays a symbol that you can photograph with your iOS or android device via the Weight Gurus app. I side-loaded the app onto my Kindle Fire and found it easy to use, with handy graphs and other great visual aids to show my weight loss. Exactly what I was looking for!

The only thing that would make this scale better is a body composition component, but that is available from Weight Gurus in a different model.

I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.

 

The Influenster Go VoxBox was filled with free, full-size health and fitness related products. Here is my review.

One great bonus for having a relatively large social media presence is that companies, either directly or through a third party company such as Influenster or Klout, send me stuff to try out and hopefully pass along to my friends, fans, and followers.

govoxboxThe Go VoxBox is my second box from Influenster, and I pre-qualified for another one by being very active in the Twitter Party promoting the brands in the box – Playtex, Aqua Spa, Quaker-Muller, ProFoot, Blue Diamond Almonds, and Next Step shakes from The Vitamin Shoppe. This free box came full of full-size products, all of which are great.

I confess that I brought the Playtex Sport Tampons into work for others to try, since I am post-menopausal and no longer in need. People loved them.

I tried the Next Step protein shake from The Vitamin Shoppe, and was impressed by the decent flavor of the Mixed Berry packet (I tried it first because berry is usually the worst). I was also impressed by the Jack Mixing Bottle, which blended most of the powder easily.

nextstep

I was able to purchase a Muller yogurt at the store with the free coupon, and chose white chocolate cherry, which was as wonderful as it sounds. The yogurt comes with separately packaged add-ins.

The Blueberry Almonds were a surprise. I did not expect to like them, but the blueberry flavor was subtleblueberryalmonds_kindlephoto-226093167 and natural. I found that the nuts were the perfect mix of sweet and savory, which is one of my favorite combinations.

The Relax Aqua Spa Body Cream smells good and is a thick, easily absorbed moisturizer. I do wish that it had fewer chemicals, and while I will finish it, am not sure that I would buy more.

profoot_kindlephoto-225893751

And last, but not least, the ProFoot Pedi-Stone and Orthotic Insoles. The insoles have great arch support with some heel cushion, and the Pedi-Stone is a large flexible exfoliating tool.

Needless to say, I really enjoy these VoxBoxes from Influenster!

The Benefits of Pilates for Beginners

As the national battle against obesity in the US continues to gather momentum, so does the fight in the UK. Hardly a week goes by without a new brand or food item being placed under the microscope. This week it was soft drinks giant Coca-Cola’s turn in the UK media spotlight, with their controversial plans to fund a £20 million anti-obesity fitness drive in 70 of the country’s regional parks. This is despite the fact that soft drinks such as Coke are considered to be key contributors to the rise of obesity in the UK.

While the debate surrounding unhealthy food and drink items continues to rage, there is ample opportunity for individuals to make informed decisions about their fitness and nutrition, developing a more active lifestyle. Exercises methods such as Pilates offer a relevant case in point, as they can be easily learned and practiced from the comfort of your own home.

UK Retailers such as Fitness Warehouse carry the specific items of equipment you will need to start your home exercise program.

Consider the following benefits of pilates for beginners.

Improve your Posture and Alignment

While the majority of us exercise to lose excess weight or improve our strength and conditioning, there are other benefits of enjoying regular physical activity. One of the greatest benefits of Pilates is that it helps to improve your posture, by aligning and balancing your skeleton so that each individual muscle is held at its ideal length.

Should you live the majority of your life with your body out of alignment, there is a significant risk that you will place undo strain on your ligaments, joints, and spine. This can cause significant pain when you are older, so it is important to consider this from an early age.

Enhance Movement and Flexibility

If you are an avid weight trainer, you may already be on the way to developing a strong and well-conditioned body. However, it is important to develop a balance between strength and flexibility when exercising. Pilates offers an ideal opportunity to focus on this balance.

Pilates will help to loosen your muscles and improve mobility as the strengthen, which in turn minimizes pain and assists you in developing greater levels of stamina. This will also help you to negate the physical impact of aging.

Improve Levels of Physical and Mental Endurance

On the issue of endurance, Pilates is an excellent way of improving your levels of physical stamina and mental performance. After all, endurance is often drawn from your reserves of mental strength, and by consistently practicing Pilates you will develop greater levels of focus and enhance your capacity to complete a range of physical activities.

Pilates therefore enables you to operate from a foundation of strength.

(in collaboration with Fitness Warehouse)

Marketing 101 for Trainers, Part 2 – where Lynda Lippin will teach you how to attract, expand, and maintain your high-end client base.

The easiest way to earn a living doing any form of personal training is to have high income, high paying clients. The more you earn per hour, the fewer hours you need to work to make a comfortable living and the more you can have a life outside of the gym or studio.

But as I talk to my colleagues, I realize that so many trainers are scared to ask for more. So I asked myself,

“What skill sets must trainers have in order to be comfortable and happy asking for high fees and delivering the service and results that justify those fees?”

You know, I didn’t always have all of these skills. I learned by trial and error (mostly by error).

But you don’t have to struggle! You can learn from my mistakes.

I now train clients less than 35 hours per week. 32 of those hours are filled with recurring, standing appointments so I am able to actually do financial projections and budgets. Whether they are Real Pilates clients or my own privates, these clients pay well over $100 per hour for my time and are happy to have the opportunity. When someone lets go of a recurring time, it is typically filled within 48 hours.

Did I mention that I no longer work weekends? That I travel very little between studios? That I teach only one class, and that is for fun because I have people who would snag that as a recurring private in a second? And I only work three evenings (T, W, Th) per week?

Most importantly, I love my work and my clients again!

In this 90 minute Marketing 101 for Trainers workshop at Real Pilates in Tribeca, we will explore how to set yourself up to attract, expand, and/or maintain your very own high-end client base.

Episode 2 - Expanding and Maintaining Your High End Client Base
Wednesday, May 28, 3:00 – 4:30pm $45
What do you as a trainer need to know about attracting great clients? In this workshop Lynda will share her secrets that keep her steadily busy in a city full of trainers who cost a lot less. Learn which skills are crucial, how to do more with less, and be adaptable while maintaining strong personal integrity.

Real Pilates, 177 Duane Street, New York, NY 10013, (212) 625-0777

If this is your first time visiting Real Pilates, use code LLGIFT at checkout, and you will receive a lovely welcome gift when you check in!

Sign up for Marketing 101 for Trainers Part 2 – Expanding and Maintaining Your High-End Client Base.

Pilates for Triathletes

As most of you know, Pilates has gained massive popularity over the past couple of decades and now has a mass of dedicated followers who swear that it has changed their lives in one way or another. But what exactly is Pilates good for? We all know the generics – that it helps with balance and strength – but what does that mean in the real world? And can Pilates contribute and even improve existing training regimens?

Tough Triathlons

Triathletes tend to be endurance focused, with much of their training being tailored to developing muscular endurance, which can easily be trained for using Pilates equipment, alongside various cardiovascular endurance training regimens, such as HIIT training. Of course, developing core strength to protect the body from the impact of a triathlon is of equal importance, and this is where Pilates definitely has a positive impact. In addition, Pilates offers a quieter and more reflective practice than other elements of the triathlons training and can help to balance body, spirit and mind.

Fancy trying your skills in a triathlon? Best get your game face on as these are tough events with places filled by highly competitive individuals. Get an edge by making sure you have the right gear to successfully switch from wet to dry by visiting specialist stores like the UK’s High Octane Action Sports and others.

Here are some other sports where Pilates is helpful:

Bats, Rackets, and Sticks

Any sport where one arm is used more than the other to hit or strike something is inevitably going to lead to having one arm stronger than the other. However, sports scientists have shown that having the body more in balance and more aligned is actually much better for performance. Pilates can help sports players to be more aware of their imbalances. Athletes can then work on more closely aligning how they function, providing better speed and power and upping their game overall.

Boards, Skis and Skates

Individual sports such as inline skating, snowboarding, surfing and skiing all rely on participants having strong core muscles, enabling them to stand firm and strong on slippery or uneven surfaces. Pilates can aid athletes in developing better balance by increasing their awareness of how to turn on their internal core. Activating these core muscles protects participants from the twists and turns of the ramps, slopes or bars meaning that the sport becomes safer with much fewer accidents, incidents and injuries.

For more information on how pilates can strengthen your game, please contact me.

(in collaboration with High Octane)

I am looking for a Pilates and Fitness teacher to fill a position at an A-List private island in Turks and Caicos.

I am very excited to announce that I am searching for a fully certified Pilates and Fitness teacher to replace the current teacher at the COMO Shambhala Spa at Parrot Cay Resort in Turks and Caicos.

This was my job 2007-2011, where I won the SpaFinder Magazine Reader’s Choice Award for Best Pilates, so I have some insight into what it takes to succeed on the island.

This position will start in August or September of 2014.

The minimum requirements for a successful candidate are:

  • Comprehensive Pilates Certification (mat and all pilates apparatus)
  • Recognized Personal Trainer Certification
  • At least 5 years of teaching experience, including rehab-style work (not including apprentice teaching)
  • Some sales and management background
  • Ability to work well with others and be ok alone
  • Some experience with higher end clientele
  • Program creation for guest goals – weight loss, toning, pain reduction

What would be great to bring to the table:

  • Kettlebell training (already on island and guests love to learn these in privates)
  • TRX® Suspension Training (again, already there and guests love to take privates)
  • Alternative Pilates Programming – balls, bands, magic circles, etc.

What you will receive:

  • Salary, commission, tips, shared gratuity, and no US taxes (Foreign earned income exemption) – not sure about other countries tax laws
  • Shared Staff Housing, food, benefits (health insurance, paid vacation, accrued public holidays), and swimming, snorkeling, and gorgeous beach
  • A connection to A-list celebrities, business leaders, and politicians that you will never have outside
  • The space to solidify your skills as a teacher in a supportive environment

A few more specifics:

  • Initial contract will be 2 years
  • Work week is 6 days, with 1-2 group classes each day plus privates
  • You will be working holidays, since that is when people go on vacation
  • You will be signing a confidentiality agreement.

If this sounds like something you have been waiting for, send me your CV and let’s start the ball rolling! This job can position you for the rest of your career.