When FitPro Email Marketing Fails

When FitPro Email Marketing Fails the results can be very funny, but bad for business.

This morning I received an email from someone representing a new app to help Fitness Professionals. Too bad the email was completely off.

This iOS app may be awesome for FitPros who are having a hard time tracking their clients. It is inexpensive and sounds robust, which is why I left a live link in this post. For a crazy busy trainer with too much too keep track of, this app may be the perfect solution.

But even if I used iOS, this email would have been enough to turn me off. Welcome to When FitPro Email Marketing Fails.

1. The Email

Hello Lippin,

I came across your profile at ideafit.com and found your website http://www.pilatesandreiki.com. I see that you are an experienced fitness professional.

For over a year, I and my team have been developing 52C — a new online tool for Personal Trainers. Many great PTs like yourself have advised us and helped us make it a real time saver when it comes to collecting clients’ progress data and planning workout sessions.

Now the app is ready: 52challenges.com

Would you like to test it out free for 14 days?


Best regards,
xxx Patxxx, Content Manager

2. My Reply

Hi Patxxx,

I am somewhat confused by this email.

First, you address me as “Lippin”. which is why I addressed you as “Patxxx”. I assume last name only is how things go at 52challenges? Very military-like of you.

Second, if you looked at my website and my ideafit profile, you would see that I have no problems tracking clients. I am organized, have a great memory, and as a former philosophy professor I have a wonderful attention to detail.

Third, while your email sounds like you are making me a special 14 day free offer, I notice when I click the link that the 14 day trial is open to any fitness pro. So why bother emailing me directly and making this sound like a special offer?

I am not interested, and couldn’t even use your app as it is only for iOS and I don’t use apple portable devices.

So, thank you for giving me a laugh this morning and some fodder for my next blog post – FitPro Marketing Email Fail.

Best,

LL

3. The Marketing Lessons

The takeaway for marketers is pretty clear and starts with the basics of proofreading your form email before hitting send, and knowing your audience.

Presentation alone can turn a potential customer away. I can’t say this often enough – make sure you take the time to proofread and edit.

You have one shot at this opening email. Make it a great one!


Book Review – What You Can When You Can #wycwyc

Book Review – What You Can When You Can – Healthy Living on Your Terms by Carla Birnberg and Roni Noone #wycwyc

5/5 Stars

I am amazed every day by the women I know. And with thousands of social media and blogging buddies, my circle has expanded greatly.

Carla Birnberg and I met originally on Twitter, while I was still teaching at Parrot Cay in Turks and Caicos and she was still writing as MizFit, who blogged and wrote about fitness and weight loss after losing and maintaining the loss of 35 pounds while starting a family and a business (MizFit: How to Build Muscle and Lose Weight Without Losing Your Mind).

We stayed connected ever since, and I have even written guest posts for her blog. I have always appreciated her snarky, yet positive attitude towards life. And over the past year, as I have gotten busier, I have come to appreciate her “what you can, when you can” approach to fitness, health, and just about everything.

She calls it #wycwyc (pronounced wick-wick). And the #wycwyc tag is already very active on social media. A community of women doing what they can when they can, and feeling better for it. A Google search produced over 6000 results, and you can buy #wycwyc merchandise at the online store.

Carla and her friend Roni Noone, also a mom and blogger with a fabulous weight loss story, have finally written a clear and concise guide to life, health, and happiness for all of us busy women, What You Can When You Can – Healthy Living On Your Own Terms.

They sent me a free pre-publication draft to read and review. I couldn’t wait to read it!

As a MindMAP Coach, I steer very clear of any coaching or self-help materials that use radical change, threats, and judgements to motivate people. All that does is cause us to feel overwhelmed and panic, which sends us into fight, flight, or freeze mode, none of which allow us to learn and truly transform.

Even as a Pilates teacher and trainer, I meet my clients where they are on any given day, not where they “should” be. Instead of giving them more stuff to read and do, I try to simplify things.

And that is exactly what Carla and Roni do in this book!

What You Can When You Can: Healthy Living on Your Terms promotes small, easy, flexible shifts that will help you add activity, healthy food, and fun to your days without crazy stress. With chapter headings like, “Accept Perfect is Never Coming,” “Stop Musturbating,” and “Even If You Can, Don’t!” What you Can When You Can gives us ways to approach life without judgement and guilt.

It is an easy, quick read (I read it in an evening) that is packed full of useful tidbits. Follow even a small fraction of their advice and I can guarantee you will be feeling better. Each chapter ends with a #wycwyc activity to help build a community of support.

Pre-order What You Can When You Can: Healthy Living on Your Terms today! It will be available on April 28, 2015.

How to Define Value in the Pilates Business

How to Define Value in the Pilates Business

Are your clients happy to pay you? Are you making enough money to meet your needs and wants? What is your “Wow” factor?

I am active in many Facebook groups devoted to Pilates and Fitness teaching and marketing. At least once a month someone asks about what successful teachers, trainers, or owners add to their businesses to make them more valuable in the eyes of potential clients and customers.

My answer is always the same.

You must be the Wow factor of your Pilates business. You must be the value!

This answer seems to bother people. I have been told that I am “ripping people off” by charging a lot for my services. I have been told that there is no way people would gladly pay that much for Pilates unless there is a bunch of stuff added to the offerings.

Other trainers and teachers always ask me what else I offer.

Surely there must be extra groups, emails, meetings? Surely I must offer gifts, bonuses, and other add-ons?

Nope!

I offer me.

And I spend time focusing on how I can make a better me, since I am the value that I offer to my clients.

You see, it is the client who defines value. Let me repeat, it is the client who defines value!

So I spend my money and time on taking great Pilates sessions, on learning from people who know at least as much, if not much more, than I do. I also spend time and money adding to my toolbox – kettlebells and TRX for more resistance training? I got that. Some simple neuroscience based MindMAP coaching? I can do that. Some Reiki to keep you calm and feeling better? No problem!

From my end I promise to be on time, to be responsible, to never harm anyone, and to continually strive to help my clients feel, function, and live better.

Not only do my clients feel, function, and live better, they are happy to pay for their sessions. Not once has anyone looked at me and said, “So Lynda, what else can you give me for this money?”

Not once!

Getting back to your situation, what is your client response? If they bargain, hem and haw, and otherwise show reluctance to pay for your services, that means they are not perceiving value.

That doesn’t mean that you and your skills aren’t valuable. But it does mean that your clients aren’t seeing it.

How to define your value?

Look at things and services in your life where you are willing to pay more money. Better hotels, leather goods, wines, massage therapists, facials? Better medical care, grocery selection, dinner service?

Where you are willing to pay more? What differentiates that experience? What makes it better and more valuable, even though it is more expensive?

Now, apply that definition to yourself and your Pilates business.

BODYPeace Movement – Love Yourself

The BODYPeace Movement teaches self-love, spirituality, and honesty. Be at peace with your body!

If I learned anything in the past few years, it is the importance of self-love and honesty in my relationship with myself. Seriously! I lie to myself all the time.

Don’t we all?

I tell myself things are fine when they are not. I tell myself that I will be in control and then I am not. Hell, many times I hate myself over these lies and the discomfort they bring.

I started working through some of these issues in my MindMap coaching training (more on this later, as I am still waiting for my final paper grade). And then, in the middle of those coaching loops, I met BODYpeace founders Heather Waxman and Kasey Arena via Fitfluential.

BodyPeace - Your Thoughts

Heather is a spirituality and meditation guru, while Kasey is a personal trainer and maker of Power Cakes. They have both been through times where they hated their bodies and tried to control things with disordered eating and crazy exercise. Between the two of them, they know quite a bit about the body, mind, and spirit.

BODYPeace stems from the premise that our bodies are not the problem, it is our thoughts about our bodies that are the problem. We attach negative emotions and ideas to our body that cause us harm.

BODYPeace is a 30-day inspirational journey that will help you shed shame and guilt and find lasting peace with your body. Through personal stories, meditations and transformational exercises, you will gain all the tools you need to break free from food jail and body prison.

bodypeace

Once you purchase the BODYPeace book, you have access to the awesome extras – downloadable meditations, EFT (Tapping) videos, and exercise videos. There is also a private Facebook Group which offers more support and a place to share and vent.

This is a 30 day journey that involves guided meditation, journaling, joyful movement, and good food. The BODYPeace journey is not easy, and will have you really facing some difficult stuff, but offers the support to help you through.

I encourage you to try this program. We all know deep inside that “the thing is not the thing” (thanks Dax Moy). When we heal our relationship with ourselves, then working with our bodies becomes a joy instead of a burden. In the end, everything changes!

bodypeace

Sunwarrior Plant-based Protein and Supplements Review

Sunwarrior Plant-based Protein and Supplements are a high-quality addition to any nutritional program.

A few weeks ago I was approached by Sunwarrior with an offer to try a few of their Sunwarrior Vegan Protein and Plant-based Supplements to review. I had been hearing consistently good things about their protein powders and activated barley, so I signed up.

A couple of weeks later I received a Sunwarrior Starter Pack, which contained a shaker bottle (the good kind with a metal swirly belnder instead of a plastic shape) full of supplements. I received:

  • Warrior Blend Protein (Chocolate and Vanilla)
  • Classic Protein (Chocolate and Vanilla)
  • Supergreens (Natural and Peppermint)
  • Liquid Light
  • Immune Shield
  • Activated Barley

The greens drink was fine. I put the natural flavor packet in my morning smoothie and didn’t even notice a difference in taste. I mixed the peppermint flavor in water and it was pretty gross – sweetened with stevia, which reminds me of saccharine. If you like sweet mint and stevia, then you will probably love the flavor.

The Liquid Light and Immune Shield are packets of clear liquid. I don’t know if they have a flavor (once again it went into the blender) but they had no smell. These products are at base “a raw, plant-based fulvic acid and liquid mineral complex” extracted from the earth using cold water.

Now, I really think that in order to see and feel benefits from these products you need to use them more than once or twice, so I didn’t really expect any drastic changes and I didn’t get any drastic changes.

My favorite product is the Sunwarrior Activated Barley, which is a slow burning carbohydrate with benefits (fiber and enzymes). I found that when added (surprise!) to my smoothie it lent a little creaminess and kept me full and energetic for a few hours longer than usual. I would recommend this to anyone who needs sustained energy.

I really wanted to like the protein powders, but again the sweetener is stevia, and they just leave me with this cloying sweetness that lingers in a very yucky way. They were certainly among the best tasting protein powders I have sampled. My favorite was the Warrior Blend Protein in Chocolate, but even this left me extra thirsty and looking for another strong flavor to get the stevia sweetness out. Note that I generally use unsweetened egg white powder.

That said, the ingredients are impeccable. All natural, no fillers, nothing artificial. I highly recommend Sunwarrior Vegan Protein and Plant-based Supplements!

Have you tried Sunwarrior products?

 

 

Be More Human – Reebok

Reebok’s Be More Human campaign

(FYI – This is a compensated post. Yes, I am getting paid on this one.)

Be More Human

Be More Human. That’s the simple message in Reebok’s new brand campaign that launched on January 28th. I took the Human Score test on Reebok’s Be More Human website, which asked questions about what kind of people I would rather talk to at a party and what exercise I preferred, and handed me a score of 80.

That makes me “Brain Buff.” Shocking, right?

Hey Brain Buff, you make for a pretty great human specimen. Brain Buffs do more than keep their bodies fit – they actively work to keep their minds sharp. With their curious nature and insatiable hunger for knowledge, they’re always on the go.

For Brain Buffs, there is pretty much no end to self-improvement. There is always room upstairs to add more theories, ideas and wisdom. They make it a point to regularly challenge themselves to think big thoughts way outside the box. And they are rigorous thinkers inclined to do their own research and ask questions rather than take information at face value. Smarty-pants Brain Buffs use all their intellectual gifts to help reach their fullest human potential.

What are you? Take the HUMAN SCORE test from Reebok and leave me a comment with your score.

Reebok’s mission is to help every individual realize their full potential in the mental, physical and social aspects of their lives, by encouraging a fitness-focused life, and creating the products to perform in the toughest environments and activities.

Check out their Super Bowl ad, Freak Show. And look on social media for the tag #BeMoreHuman

My Definition of Classical Pilates

What is Classical Pilates? How is it different from Contemporary Pilates? Here is my definition of Classical Pilates…

Before I give you my definition, I would like to put out a bit of my history as a Pilates teacher and practitioner. Those of you who have worked with me at varying points in my Pilates teaching career may not have a sense of all that informs my current definition, so here we go.

I started taking Pilates in 1986 at SUNY Purchase (I was VP of finance for Student Government and we were funding the studio) under my colleagues Steve Giordano and Nancy Allison, who were trained by Romana Kryzanowska. Romana would visit on occasion, and Steve trained us to know the order of the exercises and the transitions/flow, so that we could impress her when she came. I would also make trips into the city to take sessions with her and the other full-on classical teachers.

In 1988 I moved to Philadelphia to enter a PhD program in Philosophy at Temple U, with a full graduate assistantship. In 1989 I saw an ad in the City Paper – “PT exercise instructors wanted. Pilates background preferred.” I was the only applicant who had done Pilates! And so I started working alongside Master Teacher Karen H. Carlson, who trained primarily with Pilates elder Mary Bowen.

In 1992 Karen and I both became founding members of the Institute for the Pilates Method (now PhysicalMind), under Pilates elder Eve Gentry (but then informed by all of the living elders). Eve and Michelle Larson certified me to teach in 1993. In 2000 I became a teacher trainer for PhysicalMind.

After owning award-winning studios and  teaching at Parrot Cay in Turks and Caicos, I have come full circle. Thirty years after taking my first Pilates class at Purchase, I am now back in NYC as a Master Teacher and Lead Teacher Trainer at Real Pilates in Tribeca, a leading Classical Pilates studio.

That said, here is my definition of Classical Pilates:

I define classical Pilates as teaching that is closest to the system as created and taught by Joseph Pilates. I teach with a contemporary understanding of biomechanics, but I teach Mr. Pilates’ exercises in the order he prescribed and prefer at this point to teach on Gratz. Do I modify as needed or leave out exercises that may not be appropriate? Indeed I do! Do I teach on Peak, Stott, and Balanced Body? Yes! But still with the goal of offering as close to a good, old school Pilates workout as I can. His work stands up.

So there you go! I would love to hear your definitions and your thoughts.