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Marketing 101 for Personal Trainers

February 14, 2014 — 1 Comment

Marketing 101 for Personal Trainers is much needed education that you won’t learn in the gym or in your certification course.

One thing I never learned in any my fitness or pilates certifications was how to market myself and my services.

Seriously.

I learned how to teach and perform exercises, safety consideration, etc. But nothing on how sell this knowledge.

And things are even harder now, since there are so many more trainers and pilates teachers on the market right now.

To make things worse, most of the entrepreneurs who want to help trainers market know nothing about our business or our needs.

Now, I am lucky at this point to be in a rarified level of trainer where my clients consistently and happily pay $125-$250 an hour for my services. I rarely discount deeply (maybe 5-10%). And I am full with a waiting list for standing appointments.

And the fitness professionals that I learn from are all at my level. One of my favorites is Dax Moy, whose Fitness Marketing Made Simple FB group is one of the most brilliant forums for learning and coaching that I have seen.

We don’t screw around with discount sites and selling. We just do what we do very, very, very well and give our clients consistent results.

Yes, that’s right – we give our clients consistent results.

We don’t lie to them, we don’t sugar coat, but we also respect our clients. We get to know where to push them, when to coddle them, and what results they are looking for.

And when they need help that we can’t give, we refer them to people we know can help.

Marketing 101 for Personal Trainers begins with knowing your skills and being solid in them and knowing your clients and how you can help them.

Note that I use the word “help” and not the word “fix”.

No matter how much we get paid, we are helpers.

So, what are your best skills and how do you help others? Once you identify this, you can think about how to market.

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Lynda Lippin

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Lynda Lippin is an award-winning NYC-based Certified Pilates Teacher with 25 years experience, an ACE Certified Personal Trainer who specializes in TRX® and Kettlebell training, and a Usui Reiki Master. Lynda's teaching style, which is described as "nurturing yet demanding," allows her clients, such as journalist Natalie Livingstone and designer Donna Karan, to overcome basic issues of poor posture, poor alignment, stiffness, injury, and back or neck pain. Lynda Lippin's clients end up stronger, taller, more flexible, and thinner with many fewer aches and pains. Livingstone says, "Lynda is the only personal trainer I have worked with who combines hard-core cardio, super-toning but not bulking weight circuits and expert pilates. Her results speak for themselves...." Contact Lynda Lippin to schedule a session or for more information.
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Trackbacks and Pingbacks:

  1. Five Coaching Mistakes Every New Trainer Makes - Lynda Lippin - Pilates Fitness Reiki NYC - February 16, 2014

    […] yesterday’s post on Marketing 101, I mentioned my friend Dax Moy, the highest paid trainer in the UK for very good […]

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